Marketing Government and Social Services

by ,

Write The First Customer Review
Image not available

An innovative approach to managing government agencies, this book shows administrators how to apply private-sector marketing concepts and strategies to the delivery of public services. Explains how an agency's problems can be understood from a marketing perspective and offers practical, hands-on'' guidance for developing marketing-based solutions ... Read More

Marketing Government and Social Services 1986, John Wiley & Sons

ISBN-13: 9780471093657

Hardcover

Select