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The perfect starter for beginning marketing associates and more experienced managers looking for up-to-date information on the latest buzz in ...Show synopsisThe perfect starter for beginning marketing associates and more experienced managers looking for up-to-date information on the latest buzz in marketing. This reference cuts through all the hype and takes a practical approach to understanding and applying key marketing concepts such as positioning, pricing, product placement, budgeting, and brand equity.Hide synopsis
Description:New. Trade paperback (US). Glued binding. 368 p. Contains:...New. Trade paperback (US). Glued binding. 368 p. Contains: Illustrations. For Dummies (Lifestyles Paperback). In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Description:New. BRAND NEW ITEM! 100% Satisfaction Guarantee. Tracking...New. BRAND NEW ITEM! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of items sold! .
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