Marketing Communications: Cornerstones, Instruments, and Applications

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Marketing Communications: Cornerstones, Instruments, and Applications - Pelsmacker, Patrick De

Marketing Communication is not only one of the most visible and widely discussed instruments of the marketing mix, with an overwhelming impact on both society and business, it is also one of the most fascinating.This textbook offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European ...

Marketing Communications: Cornerstones, Instruments, and Applications 2000, Pearson Education, New York, NY

ISBN-13: 9780273638711

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