Marketing Communications: An Integrated Approach

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Marketing Communications: An Integrated Approach - Smith, Paul Russell, and Taylor, Jonathan

One of the four core topics in the Chartered Institute of Marketing (CIM) Diploma syllabus, marketing communication is an integral element for the marketing professional. Marketing communication itself consists of every form of communication relevant to marketing: selling, advertising, sales promotion, direct marketing, publicity, sponsorship, ...

Marketing Communications: An Integrated Approach 2004, Kogan Page

ISBN-13: 9780749442651

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Marketing Communications: An Integrated Approach 2001, Kogan Page

ISBN-13: 9780749436698

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Marketing Communications: An Integrated Approach 1993, Kogan Page Ltd, London

ISBN-13: 9780749407759

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