Simply look for the Free Shipping truck next to
an item. The truck indicates an item is in the
Alibris warehouse and ready to ship. Select at
least $49 worth of items displaying a truck and
get free shipping to any US address.
Alibris is an online marketplace with over 10,000
independent sellers. When you select your items
from a single seller you'll get consolidated
shipping rates from that seller.
One of the four core topics in the Chartered Institute of Marketing (CIM) Diploma syllabus, marketing communication is an integral element for the ...Show synopsisOne of the four core topics in the Chartered Institute of Marketing (CIM) Diploma syllabus, marketing communication is an integral element for the marketing professional. Marketing communication itself consists of every form of communication relevant to marketing: selling, advertising, sales promotion, direct marketing, publicity, sponsorship, exhibitions, corporate identity, packaging, point of sale and merchandising; word of mouth. From this broad listing different industries may lay different emphasis on some of these marketing tools, and it is the variation that gives a company's marketing strategy an individual voice. Part 1 of "Marketing Communications" looks at the communications industry. Theories of communication and buyer behaviour are dealt with while the particular concerns of international marketing communication, market research, agencies and the media are covered in detail. The second part of this book provides detailed chapters on each of the marketing communication tools available. Each chapter shows the advantages and disadvantages of the technique, explains how the technique can integrate with other elements of the communications mix and demonstrates how to manage a particular campaign. Case studies, examples and practical tips are given throughout, while potential disasters are signposted.Hide synopsis
Description:Used-Good. Book in good or better condition. Dispatched same...Used-Good. Book in good or better condition. Dispatched same day from US or UK warehouse.
Description:Used-Good. Book in good or better condition. Dispatched same...Used-Good. Book in good or better condition. Dispatched same day from US or UK warehouse.
Description:Used-Good. Book in good or better condition. Dispatched same...Used-Good. Book in good or better condition. Dispatched same day from US or UK warehouse.
Description:Used-Good. Book in good or better condition. Dispatched same...Used-Good. Book in good or better condition. Dispatched same day from US or UK warehouse.
Description:Used-Good. This book has been previously used but is in good,...Used-Good. This book has been previously used but is in good, tight condition. The book does not show much wear and is clean with no damage to the pages. There may be some slight markings on the cover. Remember, we have a money back guarantee on all our books.
Description:Used-Good. This book has been previously used but is in good,...Used-Good. This book has been previously used but is in good, tight condition. The book does not show much wear and is clean with no damage to the pages. There may be some slight markings on the cover. Remember, we have a money back guarantee on all our books.
Description:Used-Good. This book has been previously used but is in good,...Used-Good. This book has been previously used but is in good, tight condition. The book does not show much wear and is clean with no damage to the pages. There may be some slight markings on the cover. Remember, we have a money back guarantee on all our books.
Description:Very Good. The book has been read, but is in excellent condition...Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. 400 p. Intended for professional and scholarly audience.
Description:Very Good. The book has been read, but is in excellent condition...Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Trade paperback (US). Glued binding. 640 p. Contains: Illustrations.
Description:Very good. All orders are dispatched within 1 working day from...Very good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
