Marketing: An Introduction - Kotler, Philip, Ph.D., and Armstrong, Gary

Appropriate for an introductory/principles based marketing course, this book presents a managerial introduction to the basics of modern marketing. Now in its third edition, it combines the chapters on strategic planning and the marketing process to streamline the marketing management process without sacrificing essential content. Features of the ... Read More

Marketing: An Introduction 2004, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131424104

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Marketing: An Introduction 2002, Pearson Education (US), Upper Saddle River

ISBN-13: 9780131202757

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Marketing: An Introduction 1996, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132527101

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Marketing: An Introduction 1996, Pearson Education (US), Upper Saddle River

ISBN-13: 9780132631204

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Marketing: An Introduction 1992, Pearson Education (US), Upper Saddle River

ISBN-13: 9780135552445

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Marketing: An Introduction 1990, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780135564080

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Marketing: An Introduction 1990, Prentice-Hall, Harlow

ISBN-13: 9780135588833

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Marketing: An Introduction 1987, Prentice Hall

ISBN-13: 9780135577455

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Marketing: An Introduction 1987, Longman Higher Education, Harlow

ISBN-13: 9780135576120

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