Marketing: An Introduction

by

Marketing: An Introduction - Armstrong, Gary, and Kotler, Philip

Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, ...

Marketing: An Introduction 2014, Prentice Hall, Upper Saddle River

ISBN-13: 9780133451276

12th Revised edition

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Marketing: An Introduction 2012, Pearson Education Limited, Harlow

ISBN-13: 9780273767183

Global ed of 11th revised edition

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Marketing: An Introduction 2012, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273762607

2nd Revised edition

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Marketing: An Introduction 2011, Pearson Education Limited, Harlow

ISBN-13: 9780273750017

Global ed of 10th revised edition

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Marketing: An Introduction 2010, Prentice Hall, Boston, MA

ISBN-13: 9780136102434

10th edition

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Marketing: An Introduction 2010, Pearson Education (US), Upper Saddle River

ISBN-13: 9780135094860

Global ed of 10th revised edition

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Marketing: An Introduction 2009, FT Press

ISBN-13: 9780273713951

European edition

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Marketing: An Introduction 2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136021131

9th edition

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Marketing: An Introduction 2008, Prentice Hall

ISBN-13: 9780138157180

9th edition

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Marketing: An Introduction 2008, Pearson Education (US), Upper Saddle River

ISBN-13: 9780135153109

9th International edition

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Marketing: An Introduction 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131865914

8th edition

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Marketing: An Introduction 2006, Longman, Harlow

ISBN-13: 9781405854184

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Marketing: An Introduction 2004, Prentice-Hall, Harlow

ISBN-13: 9780131273122

7th International edition

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Marketing: An Introduction 2003, Pearson Canada, Toronto, Toronto

ISBN-13: 9780130391278

Canadian edition

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Marketing: An Introduction 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130351333

6th edition

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Marketing: An Introduction 1999, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130127716

5th edition

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Marketing: An Introduction 1993, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780135545935

3rd edition

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