Marketing, 11/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a ...Show synopsisMarketing, 11/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.Hide synopsis
Description:New. No dust jacket as issued. Includes PowerWeb card and CD-ROM...New. No dust jacket as issued. Includes PowerWeb card and CD-ROM. 741 p. Contains: Illustrations. Irwin/McGraw-Hill Series in Marketing. Audience: General/trade.
This product was good and everything. But it just took so long for the shipping! I received this book after a month that my class started. The only thing that saved me was the fact that I ordered it a week before I had to leave for school...
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