Marketing - Evans, Joel R, and Berman, Barry

Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text clearly portrays the state-of-the-art and captures the fast-paced nature of the field. It provides comprehensive coverage of all major marketing topics, and the text is accompanied by a supplements package, produced by the authors, ...

Marketing 1996, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132426114

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Marketing 1996, Pearson Education (US), Upper Saddle River

ISBN-13: 9780132613552

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Marketing 1993, MacMillan Publishing Company

ISBN-13: 9780023342707

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Marketing 1992, MacMillan Publishing Company

ISBN-13: 9780023342509

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Marketing 1991, Prentice Hall & IBD, Hemel Hempstead

ISBN-13: 9780029463246

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Marketing 1990, MacMillan Publishing Company, New York, NY

ISBN-13: 9780023344015

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Marketing 1990, Prentice Hall International Paperback Editions, New Jersey

ISBN-13: 9780029462140

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Marketing 1987, MacMillan Publishing Company, New York, NY

ISBN-13: 9780023344107

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Marketing 1987, Macmillan USA, New Jersey

ISBN-13: 9780029461501

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Marketing 1985, Macmillan Library Reference, Farmington Hills, MI

ISBN-13: 9780023347009

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Marketing 1985, Macmillan Library Reference, Farmington Hills, MI

ISBN-13: 9780029461808

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Marketing 1982, Macmillan Library Reference, Farmington Hills, MI

ISBN-13: 9780023345005

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Marketing 1982, Macmillan Library Reference, Farmington Hills, MI

ISBN-13: 9780029776704

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