Karma Cola: Marketing the Mystic East

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Karma Cola: Marketing the Mystic East - Mehta, Gita

Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of ... Read More

Karma Cola: Marketing the Mystic East 1994, Vintage Books, New York, NY

ISBN-13: 9780679754336

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Karma Cola: Marketing the Mystic East 1981, Simon & Schuster, New York, NY

ISBN-13: 9780671250843

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Karma cola : marketing the mystic East 1979, Simon and Schuster, New York

ISBN-13: 9780671250836

Hardcover

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