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ISBN: 0767419251 / ISBN-13: 9780767419253

Introduction to Mass Communication: Media Literacy and Culture

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This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and ... Show synopsis

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  • Introduction to Mass Communication: Media Literacy and Culture (McGraw-Hill Humanities/Social Sciences/Languages) – Trade paperback (2000)
    by Stanley J Baran

    Introduction to Mass Communication: Media Literacy and Culture
    Cover may not depict edition offered for sale

    Trade paperback, McGraw-Hill Humanities/Social Sciences/Languages
    2000
    English
    2001st Update ed.
    519 pages

    ISBN: 0767419251
    ISBN-13: 9780767419253

    This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

  • 1. Trade paperback, McGraw-Hill Humanities/Social Sciences/Languages, 2000

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  • 2. Trade paperback, McGraw-Hill Humanities/Social Sciences/Languages, 2000

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    Description: Good. Tight Clean Text. Some Edge Wear. Features an online study...

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  • 3. Trade paperback, McGraw-Hill Humanities/Social Sciences/Languages, 2000

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    Description: Good. Introduction to Mass Communication 2001: Media Literacy...

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  • 4. Trade paperback, McGraw-Hill Humanities/Social Sciences/Languages, 2000

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  • 5. Trade paperback, McGraw-Hill Humanities/Social Sciences/Languages, 2000

    $52.94

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    Description: As New. Close to new condidtion.

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SweetSal

NICE!

by SweetSal on Oct 14, 2010

I got an almost new book at a great price! And the delivery was prompt.

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