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In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. This leading text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. Cateora helps students to see the ... Read More

International Marketing 2012, McGraw Hill Higher Education, London

ISBN-13: 9780073529974

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International Marketing 2012, Irwin/McGraw-Hill

ISBN-13: 9780077642297

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International Marketing 2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073529943

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International Marketing 2010, Irwin/McGraw-Hill

ISBN-13: 9780077446956

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International Marketing 2009, McGraw Hill Higher Education, London

ISBN-13: 9780071084215

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International Marketing 2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073380988

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International Marketing 2008, McGraw Hill Higher Education, London

ISBN-13: 9780071288385

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International Marketing 2006, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073080062

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International Marketing 2006, McGraw Hill Higher Education, London

ISBN-13: 9780071105941

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International Marketing 2005, McGraw-Hill Companies

ISBN-13: 9780071111027

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International Marketing 2004, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072833713

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International Marketing 2002, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780072398847

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International Marketing 2002, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780071123129

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International Marketing 1998, McGraw-Hill Companies, Boston, MA

ISBN-13: 9780256259827

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International Marketing 1998, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071156738

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International Marketing 1998, Irwin Professional Publishing

ISBN-13: 9780256083972

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International Marketing 1997, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071152099

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International Marketing 1996, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780256139501

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International Marketing 1995, Irwin Professional Publishing, New York

ISBN-13: 9780256206821

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International Marketing 1992, McGraw-Hill Companies

ISBN-13: 9780256105131

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