In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. This leading text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. Cateora helps students to see the ...Read MoreIn this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. This leading text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. Cateora helps students to see the cultural and environmental uniqueness of any nation or region. This edition provides a particular focus on the changing dynamics in the Asia Pacific region and their importance in the wider global context. The second edition includes greater coverage of digital marketing, social and interactive marketing. For example, Sri Lankan farmers connecting to markets via mobile phones, Indonesia and intellectual property rights violations and how high fashion is harnessing the internet to become more accessible. It also benefits from increased focus on ethics and sustainability as well as more content relating to emerging markets as a direct result of market feedback.Read Less
Very Good. May not contain access codes or supplementary material. 2nd day shipping available, ships same or next business day. Get bombed! ! This is the U.S. student edition as pictured unless otherwise stated.
Very Good. Custom edition for Kent State University. Book is in great condition! ! Cover shows very little edge wear and corners are gently rubbed. Pages have very minimal markings. FAST SHIPPING W/USPS TRACKING! ! !
Fair. Custom edition for Kent State University. Book is in overall good condition. There is a light brown stain on the top edge of the last few pages. Cover shows some edge wear and corners are lightly worn. Pages have a minimal to moderate amount of markings. FAST SHIPPING W/USPS TRACKING! ! !
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The text is great for relating daily experiences with the business content. It includes every country possible for this global marketing experience. It reminds you to pay attention to details in cultures including little subtle differences that might make or break a business option. Lots of visuals.
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