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International Marketing

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In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. ... Show synopsis

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Reviews of International Marketing

Overall customer rating: 5.000
Rob

International MKTG

by Rob on Oct 10, 2014

The text is great for relating daily experiences with the business content. It includes every country possible for this global marketing experience. It reminds you to pay attention to details in cultures including little subtle differences that might make or break a business option. Lots of visuals.

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