Find Your Next Favorite Book
Our Money-Back Guarantee

International Advertising: Realities and Myths


In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single knowledge-bank' of theory and practice for advertising students and professionals. Hide synopsis

Change currency

Reviews of International Advertising: Realities and Myths

Write this item's first Alibris review Review it now

Discussions about International Advertising: Realities and Myths

Start a new discussion
  1. What's on your mind? Review post guidelines

Join Today!

Share your ideas with other community members

Create account

Already a member?

Log in now

Get $300 in coupons and other goodies. Sign up for newsletter No, thank you.

You're signed up (and we you). Watch for our Welcome e-mail and your first coupon. Thanks!