Celebrate our new site and save $15 Get code »

International Advertising: Realities and Myths

by

Write The First Customer Review
International Advertising: Realities and Myths - Jones, John Philip, Professor (Editor)

In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts ... Read More

International Advertising: Realities and Myths 1999, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761912453

Trade paperback

Select
International Advertising: Realities and Myths 1999, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761912446

Hardcover

Select