Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.Read Less
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This was recommended to me by a senior program manager. It presents a lot of interesting research and detail on how people are persuaded to do things. The author gets a little preachy in some places, but that does not seriously distract from the book. This is great information to be aware of for anyone working with customers.
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