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Influence: The Psychology of Persuasion

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Influence: The Psychology of Persuasion - Cialdini, Robert B, PH.D.

Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.

Influence: The Psychology of Persuasion 2006, Collins Publishers, New York, NY

ISBN-13: 9780061241895

Trade paperback

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