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The Anatomy of Buzz: How to Create Word of Mouth Marketing

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The Anatomy of Buzz: How to Create Word of Mouth Marketing - Rosen, Emanuel

Now available in paperback, "The Anatomy of Buzz, " written by a former marketing VP, pinpoints the products and services that benefit the most from buzz and offers specific strategies for creating and sustaining effective word-of-mouth strategies.

The Anatomy of Buzz: How to Create Word of Mouth Marketing 2002, Crown Business

ISBN-13: 9780385496681

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The Anatomy of Buzz: How to Create Word of Mouth Marketing 2000, Broadway Business

ISBN-13: 9780385496674

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