Very Good in Very Good jacket. 4to-over 9¾"-12" tall. "Recounted by the major participants, the text examines and explains each phase of the commerical's complicated development, from market planning through agency creation and presentation, pre-production and casting, filming, editing, soundtrack and music, printing and distribution. Included here are the copywriter's original draft idea, the as-aired final script with still photographs for each of the commercial's forty-two scenes and a glossary and index. " This book has 191 pages and is profusely illustrated.
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