*Recommended newest editions published in 2013: Paperback (ISBN: 9781626549623) and Hardback (ISBN: 9781626549630) Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call ...Read More*Recommended newest editions published in 2013: Paperback (ISBN: 9781626549623) and Hardback (ISBN: 9781626549630) Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie s "How to Win Friends and Influence People" into a mega-seller. "How to Write a Good Advertisement, " Schwab s classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to Get attention Build credibility Create winning layouts and choose the best ad size Test ad effectiveness Convert inquiries to sales Make special offers that dramatically increase response and sales "How to Write a Good Advertisement" gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you ve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar."Read Less
New. 1626549621 *IN STOCK/SHIPS IMMEDIATELY* BRAND NEW: Definitely Gift Quality! Fast Shipping; usually with Tracking. 100% Satisfaction Guaranteed. More Details: CONDITION: This book is absolutely brand new and can be given as a gift....SHIPPING: We ship all orders within two business days of receiving your order. And at our extra expense, we typically provide tracking (except we do not usually include tracking for inexpensive books). Please note: if you live in Hawaii or Alaska, Puerto Rico or Guam, please order priority if you need your order quickly because NON-expedited delivery to those far-away places can be very slow (that is the same for every seller; it is a postal issue). Within the lower 48 we are fast! ...OUR SERVICE: As the thoroughness of this description suggests, we take customer service and your complete satisfaction seriously. We stand by our name and offer an iron-clad 100% satisfaction guarantee. We ship right away, respond quickly to inquiries, and are dedicated to providing elite customer service!
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