That's an easy and quick book to read. It's an important book, based on a crucial hint, that is already revealed in the title. It highlights its title in every way. It is very concentrated and definetely convincing and pedagogical.
Apr 3, 2009
You CAN get your point across!
Milo Frank's "little" book is BIG on Information and entertainment. Be sure to take notes.
He makes a point and provides real world examples that reinforce the point. I recommend it wholeheartedly.
Publishers Weekly, 1986-01-17 ExHollywood agent and consultant in business communications, Frank observes that media research has shown 30 seconds to be the attention span of the average individual (hence the popularity of the short TV commercial). Following this principle, he shows how to tailor any presentation so it can be given in that timea process that involves fixing on an objective and grasping what sort of person will be receiving the message. It also helps to have a ``hook,'' or interest-catcher, at the start; to paint a picture for the listener; and to be mindful of the impression one creates through voice, gestures and clothing. This slim book (constructed, according to its own philosophy, in brief segments) should prove very popular. Prentice-Hall Book Club selection; BOMC, Fortune Book Club, Macmillan Book Club and Preferred Choice Bookplan alternates; author tour. (February 28) (c) Copyright PWxyz, LLC. All rights reserved
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