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The hidden persuaders.


Written in 1957, this is Packard's warning of the power of advertising techniques.

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Reviews of The hidden persuaders.

Overall customer rating: 4.000
Nancy G

Marketing Knowledge: How To

by Nancy G on Sep 6, 2012

Understanding why someone buys from you makes marketing your products easier. Understanding how to format your offers and what triggers will get the desired response is every marketers dream outcome. You will learn this and more with this book.


hidden persuaders

by 7831 on Sep 13, 2007

This book is over 50 years old, however it mirrors what is happening in the modern world, to wit, populace obsession with gadgets, electronics, etc. Tells how advertising agencies trap the consumer into their way of thinking. Very good book.

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