Understanding why someone buys from you makes marketing your products easier. Understanding how to format your offers and what triggers will get the desired response is every marketers dream outcome. You will learn this and more with this book.
This book is over 50 years old, however it mirrors what is happening in the modern world, to wit, populace obsession with gadgets, electronics, etc. Tells how advertising agencies trap the consumer into their way of thinking. Very good book.
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