Find Your Next Favorite Book
Save up to $6
Our Money-Back Guarantee

The hidden persuaders.

by

Written in 1957, this is Packard's warning of the power of advertising techniques.

Find your copy

Buy it from  $0.99
Buy new from  $8.02
Collectible from  $2.78

Change currency

Reviews of The hidden persuaders.

Overall customer rating: 4.000
Nancy G

Marketing Knowledge: How To

by Nancy G on Sep 6, 2012

Understanding why someone buys from you makes marketing your products easier. Understanding how to format your offers and what triggers will get the desired response is every marketers dream outcome. You will learn this and more with this book.

7831

hidden persuaders

by 7831 on Sep 13, 2007

This book is over 50 years old, however it mirrors what is happening in the modern world, to wit, populace obsession with gadgets, electronics, etc. Tells how advertising agencies trap the consumer into their way of thinking. Very good book.

Love it or hate it? Review it now

Discussions about The hidden persuaders.

Start a new discussion
  1. What's on your mind? Review post guidelines

Join Today!

Share your ideas with other community members

Create account

Already a member?

Log in now

Get $300 in coupons and other goodies. Sign up for newsletter No, thank you.

You're signed up (and we you). Watch for our Welcome e-mail and your first coupon. Thanks!