Great myths of business


Great Myths of Business - Davis, William

This text seeks to show why it is important to challenge the bean counters, the theorists and those who claim to have all the answers when they create myths and fashionable theories. It concludes with a look into the future: at what business will be like in the 21st century and beyond.

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Great Myths of Business 1998, Kogan Page Ltd, London

ISBN-13: 9780749426859