Golden Arches East: McDonald's in East Asia

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Golden Arches East: McDonald's in East Asia - Watson, James L, Professor (Editor)

McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? These ... Read More

Golden Arches East: McDonald's in East Asia 2006, Stanford University Press, Stanford, CA

ISBN-13: 9780804749886

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Golden Arches East: McDonald's in East Asia 2005, Stanford University Press, Stanford, CA

ISBN-13: 9780804749893

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Golden Arches East: McDonald's in East Asia 2005, Stanford University Press, Stanford, CA

ISBN-13: 9780804732055

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Golden Arches East: McDonald's in East Asia 1998, Stanford University Press

ISBN-13: 9780804732079

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