Global Marketing: Foreign Entry, Local Marketing and Global Management

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Global Marketing: Foreign Entry, Local Marketing and Global Management - Johansson, Johny K.

"Johansson's Global Marketing, 4/e", utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an ... Read More

Global Marketing: Foreign Entry, Local Marketing and Global Management 2009, McGraw Hill Higher Education, London

ISBN-13: 9780071263627

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Global Marketing: Foreign Entry, Local Marketing and Global Management 2005, McGraw Hill Higher Education, London

ISBN-13: 9780071244541

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Global Marketing: Foreign Entry, Local Marketing, and Global Management 2005, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072961805

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Global Marketing: Foreign Entry, Local Marketing, and Global Management 2002, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780072471489

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Global Marketing: Foreign Entry, Local Marketing, and Global Management 1999, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073658636

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Global Marketing: Foreign Entry, Local Marketing and Global Management 1999, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071169615

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Global Marketing: Foreign Entry, Local Marketing, and Global Management 1997, McGraw-Hill Companies, Chicago, IL

ISBN-13: 9780256160512

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Global Marketing: Foreign Entry, Local Marketing and Global Management 1996, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071144025

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