The key to successful fundraising is rigorous strategic planning and this title, aimed at all serious fundraisers, provides a background to the whole "Fundraising" series. The second edition draws on examples such as the NSPCC Full Stop campaign, to further clarify the principles and process of strategy and demonstrate its place in fundraising ...

Fundraising Strategy 2002, Directory of Social Change, London

ISBN-13: 9781903991220

2nd Revised edition

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Fundraising Strategy 1997, Charities Aid Foundation, London

ISBN-13: 9781859340561

Paperback

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