Fundamentals of Menu Planning - McVety, Paul J, and Ware, Bradley J, and Ware, Claudette Lvesque

Readers will discover a profitable menu planning approach in this easy-to-understand menu planning textbook. This book goes far beyond the simple concept of presenting attractive food to customers. It covers a multitude of sophisticated strategies needed to attract today's highly sophisticated, knowledgeable customers.

Fundamentals of Menu Planning 2009, John Wiley & Sons

ISBN-13: 9780470583883

3rd edition

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Fundamentals of Menu Planning 2008, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780470072677

3rd edition

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Fundamentals of Menu Planning 2001, Wiley, New York, NY

ISBN-13: 9780471369479

2nd edition

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Fundamentals of Menu Planning 1989, Van Nostrand Reinhold Company

ISBN-13: 9780442264925

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Fundamentals of Menu Planning 1989, Wiley

ISBN-13: 9780471289456

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