The Magazine Publishing Industry: Part of the Allyn & Bacon Series in Mass Communication

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The Magazine Publishing Industry: Part of the Allyn & Bacon Series in Mass Communication - Daly, Charles P, and Ryder, Ellen, and Henry, Patrick

The Magazine Publishing Industry provides a timely, all-inclusive approach to this alluring business. It explores advertising, circulation principles, production, editorial techniques, in detail and examines the current state of the industry and the inner workings of magazines. The authors, all industry consultants, place the social, technologial, ... Read More

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