The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction

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The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction - Caldwell, Leigh

One of the most important questions for any business is: how much should I charge? Economics has an easy answer - just look at where demand and supply meet. Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customer's personal and financial circumstances affect their willingness to pay? ...

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