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One of the most important questions for any business is: how much should I charge? Economics has an easy answer - just look at where demand and ...Show synopsisOne of the most important questions for any business is: how much should I charge? Economics has an easy answer - just look at where demand and supply meet. Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customer's personal and financial circumstances affect their willingness to pay? Using The Psychology of Price, you can discover why price is a psychological issue - and how to make the most of that knowledge. Written by the founder of the UK's leading pricing consultancy Inon - whose clients range from the BBC and confused.com to Grants Whisky and HM Treasury - The Psychology of Price offers a unique opportunity for business owners and finance and marketing professionals to gain an insight into the way consumers think and purchase - and to learn the actual research methods and pricing techniques used by multinational companies. A practical, jargon-free workbook, The Psychology of Price demystifies a critical aspect of running a business, lucidly and logically explaining the science behind pricing so that you can generate more demand, more profit and more customer value today. Inside The Psychology of Price, you can learn: -How to get people to expect to pay more -How presenting products that nobody wants can influence what customers are willing to pay -How upselling by low-cost add-ons can increase sales and perceived value Crucially, The Psychology of Price will help you find out how good your pricing really is and give you the toolkit to ensure you charge the right price point for your product or service. What have you got to lose?Hide synopsis
Description:New Book. Shipped from UK in 4 to 14 days. Established seller...New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Title: The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction Author:Leigh Caldwell ISBN-13:9781780590073 ISBN:1780590075
Description:New copy In stock and despatched from the UK. NB: All orders...New copy In stock and despatched from the UK. NB: All orders from the USA and Canada have to be sent via the Alibris depot in the UK and are then sent to the customer by Alibris in the USA. Until the book is received in the USA Alibris warehouse your order will show as Pending. Expected delivery dates are contained in the Help section of this site and in the confirmation email.
Title: The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction Author:Leigh Caldwell ISBN-13:9781780590073 ISBN:1780590075
Description:New. 248 p. In Stock. 100% Money Back Guarantee. Brand New,...New. 248 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Title: The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction Author:Leigh Caldwell ISBN-13:9781780590073 ISBN:1780590075
Description:Fine. 248 p. In Stock. 100% Money Back Guarantee. Brand New,...Fine. 248 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Description:New Book. Shipped from UK in 4 to 14 days. Established seller...New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Description:New Book. Shipped from UK in 4 to 14 days. Established seller...New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Publisher: Crimson Publishing Country = UNITED KINGDOM
Description:BRAND NEW PAPERBACK. 256 pages. Explaining the science behind...BRAND NEW PAPERBACK. 256 pages. Explaining the science behind pricing, the psychology of pr1ce has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. includes a toolkit to work out the pr1ce point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales. (Paperback)
Title: The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction Author:Leigh Caldwell ISBN-13:9781780590073 ISBN:1780590075
Title: The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction Author:Leigh Caldwell ISBN-13:9781780590073 ISBN:1780590075
Title: The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction Author:Leigh Caldwell ISBN-13:9781780590073 ISBN:1780590075
