Social Marketing: Strategies for Changing Public Behavior

by ,

Write The First Customer Review
Social Marketing: Strategies for Changing Public Behavior - Kotler, Philip, Ph.D., and Roberto, Eduardo L

The authors explain how the thousands of agencies around the world who are devoted to social change can better implement their resources to achieve maximum results and thereby best attain their goals. Illustrated.

Social Marketing: Strategies for Changing Public Behavior 1989, Free Press, New York, NY

ISBN-13: 9780029184615

Full leather

Select