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In just three years as president of the hopeless New Jersey Nets, Spoelstra upped the sponsorship level from $400,000 to $7 million and increased ...Show synopsisIn just three years as president of the hopeless New Jersey Nets, Spoelstra upped the sponsorship level from $400,000 to $7 million and increased ticket sales by 300 percent. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired product to achieve unprecedented profitability. This entertaining book makes the connection from sports to whatever the marketer's product may be. It is a must-read for anyone in a position with a product or service to sell.Hide synopsis
Description:Good. Shows some signs of wear, and may have some markings on...Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
Description:Fair. Connecting readers with great books since 1972. Used books...Fair. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!
Description:Fair. Some shelf wear, may contain highlighting/notes, may not...Fair. Some shelf wear, may contain highlighting/notes, may not include cdrom or access codes.
Description:Very Good in Very Good jacket. Collectible: Very Good/Very Good...Very Good in Very Good jacket. Collectible: Very Good/Very Good; Pages are crisp and clean. Cover/Spine show minor wear, but are still in very good condition. First edition 1997. Printing numbers 10 9 8 7 6. Free Delivery Confirmation. Ships from Arizona. Satisfaction Guaranteed. Free Delivery Confirmation. Ships from Arizona. Satisfaction Guaranteed.
Description:Good. May have minimal notes/highlighting, minimal wear/tear....Good. May have minimal notes/highlighting, minimal wear/tear. Additional Supplements May not be Included unless previously specified. Please contact us if you have any Questions.
Description:New. You. That's Right. YOU. You've got a problem. You've got a...New. You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do
