Social Marketing in the 21st Century

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Social Marketing in the 21st Century - Andreasen, Alan R, Dr. (Editor)

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social ...

Social Marketing in the 21st Century 2005, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9781412916349

Trade paperback

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Social Marketing in the 21st Century 2005, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9781412916332

Hardcover

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