The story of the rebranding and reemergence of the Washington Capitals Featuring original interviews with Capitals players, coaches, and staff from the past decade, including team owner Ted Leonsis, as well as the expertise of the NHL's most informed media personalities, Ted Starkey's Red Rising looks at how a chronically underachieving hockey ...
The story of the rebranding and reemergence of the Washington Capitals Featuring original interviews with Capitals players, coaches, and staff from the past decade, including team owner Ted Leonsis, as well as the expertise of the NHL's most informed media personalities, Ted Starkey's Red Rising looks at how a chronically underachieving hockey franchise became a success on and off the ice in Washington, across North America, and around the world. Fueled by the arrival of charismatic Russian superstar Alexander Ovechkin, as well as gifted youngsters like Nicklas Backstrom and Mike Green, the Caps have transformed themselves from a team in danger of becoming the NHL's laughingstock pre-lockout, into an organization players, media, and fans respect and adore. Now rivaling the NFL's Redskins for the hearts of Washington fans, the Capitals are a dangerous contender, a true power that could bring the Stanley Cup to America's capital.
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Publishers Weekly, 2012-07-30 Internet entrepreneur Ted Leonsis cashed in "his startup Redgate Communications" and indulged in a fantasy by purchasing the National Hockey League's Washington Capitals. The Capitals are an expansion team that made regular trips to the playoffs, but had only one, unsuccessful, appearance in the Stanley Cup Finals in 1998. Leonsis lost money initially and traded most of his team for draft picks and prospects, the prize being future MVP Alexander Ovechkin. Sportswriter Starkey (Washington Times) focuses on the years 2003-2011, during which Leonsis oversaw the rebuilding of the Capitals into one of the most popular teams in hockey. Starkey interweaves the successful farm system with Leonsis's business acumen and shrewd trades that resurrect the franchise in his account of their as yet unrealized quest for the Stanley Cup. He relies heavily on quotes from players, coaches, Leonsis, and the media, sometimes to the point that it is difficult to determine the voice. He never cedes the narrative to those voices, however, in a story that is as much about the popularity of American sports as it is about a hockey team. Photos. (Sept.) (c) Copyright PWxyz, LLC. All rights reserved.
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