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This book presents two empirical studies of the effect of the media on politics. The Coombs analysis concentrates on the phenomenon of persuasion, ...Show synopsisThis book presents two empirical studies of the effect of the media on politics. The Coombs analysis concentrates on the phenomenon of persuasion, demonstrating that newspaper editorials can indeed make a difference in voters' evaluations of candidates. MacKuen's study provides evidence that the media make an important contribution to determining what the public is concerned about. 'The casual title of this volume masks its rigorous approach to political communication as well as the dual nature of its contents...each provides a thoughtful approach to the political impact of the media.' -- American Political Science Review, Vol 76 No 3, Fall 1982Hide synopsis
Description:Very Good. Former Library book. Great condition for a used book...Very Good. Former Library book. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
Description:Acceptable. Former Library book. Shows definite wear, and...Acceptable. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
Description:Very Good. Former Library book. Great condition for a used book...Very Good. Former Library book. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
Description:Acceptable. Former Library book. Shows definite wear, and...Acceptable. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
Description:Good. Good in very good dust jacket. Ex-library. previous...Good. Good in very good dust jacket. Ex-library. previous library hardcover; mylar over dust jacket; no marks or writing within text; RTB007.
Description:Good. 0803915764 Used texts may NOT contain supplemental...Good. 0803915764 Used texts may NOT contain supplemental materials such as CD. Tracking whenever available.
