Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research - Bearden, William O, Dr. (Editor), and Netemeyer, Richard G, Dr.

While a vast number of scale instruments have been published in various journals and conference proceedings, a comprehensive handbook of multi-item scales, with directions on how to use them, has never been published - until now. After an overview of the development of multi-item scales, the remaining chapters include scales on leading topics ...

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research 1999, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761910008

2nd edition

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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research 1993, Sage Publications (CA), Thousand Oaks

ISBN-13: 9780803951556

Hardcover

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