My Life in Advertising and Scientific Advertising

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My Life in Advertising and Scientific Advertising - Hopkins, Claude C, and Hopkins Claude

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

My Life in Advertising and Scientific Advertising 1966, McGraw-Hill, Chicago, IL

ISBN-13: 9780844231013

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