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Bernays, a pioneering practitioner of PR, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This ...Show synopsisBernays, a pioneering practitioner of PR, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Photos.Hide synopsis
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