The Father of Spin: Edward L. Bernays and the Birth of Public Relations

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The Father of Spin: Edward L. Bernays and the Birth of Public Relations - Tye, Larry, and Brody, Deborah (Editor)

Bernays, a pioneering practitioner of PR, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Photos.

The Father of Spin: Edward L. Bernays and the Birth of Public Relations 2002, Picador USA, New York, NY

ISBN-13: 9780805067897

Trade paperback

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The Father of Spin: Edward L. Bernays and the Birth of Public Relations 1998, Crown Publishing Group (NY), New York, NY

ISBN-13: 9780517704356

Hardcover

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