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Early Modernism

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Early Modernism

About this title: Taking a cue from Gustav Klimt and his artistic movement, the graphic designers of Austria and Switzerland in the '20s, '30s, and 40's forged a new aesthetic to replace the fussy, old-fashioned Art Nouveau style popular at the turn of the century. What evolved was a dramatic, streamlined Modern style that achieved its full bloom in these two countries, then went on to influence the world. John Mendenhall has gathered more than 600 Swiss and Austrian trademarks from this period that are as striking today as when they were ... read more

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