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Ecotourism Program Planning

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Ecotourism Program Planning

by David A Fennell, D A Fennell

About this title: Tourism is the world's largest industry. In the past decade it is the natural-resource-based sector that has experienced the greatest growth. In particular, adventure, cultural and ecotourism (ACE tourism): for example, skiing, white-water rafting, whale watching, festivals and fairs. This book provides an in-depth overview of the different operations of ACE tourism. It draws on theory from recreation and leisure studies, tourism, marketing, and environmental management to demonstrate the importance of effective program ... read more

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