Exploring Marketing Research

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Exploring Marketing Research - Zikmund, William G., and Babin, Barry J.

"Exploring Marketing Research" deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as ... Read More

Exploring Marketing Research 2009, South-Western, Mason, OH

ISBN-13: 9780324788617

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Exploring Marketing Research 2006, Thomson South-Western

ISBN-13: 9780324320886

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Exploring Marketing Research 2006, South-Western, Mason, OH

ISBN-13: 9780324539028

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Exploring Marketing Research 2002, South Western Educational Publishing

ISBN-13: 9780324181487

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Exploring Marketing Research 2002, Thomson South-Western

ISBN-13: 9780324181852

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Exploring Marketing Research 2000, Brooks/Cole, CA

ISBN-13: 9780030315640

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Exploring Marketing Research 1999, Harcourt Brace Legal and Professional Publications

ISBN-13: 9780030262180

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Exploring Marketing Research 1996, Dryden Press

ISBN-13: 9780030187636

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Exploring Marketing Research 1993, Dryden Press

ISBN-13: 9780030981364

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Exploring Marketing Research 1991, Dryden Press, Chicago, IL

ISBN-13: 9780030515620

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Exploring Marketing Research 1989, Dryden Press, Chicago, IL

ISBN-13: 9780030229633

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Exploring Marketing Research 1986, Dryden Press, Chicago, IL

ISBN-13: 9780030056680

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Exploring Marketing Research 1982, Dryden Press, Chicago, IL

ISBN-13: 9780030562273

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