Designing Brand Identity: An Essential Guide for the Whole Branding Team

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Designing Brand Identity: An Essential Guide for the Whole Branding Team - Wheeler, Alina

Presents a toolkit for creating, building, and maintaining a strong brand. This title offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.

Designing Brand Identity: An Essential Guide for the Whole Branding Team 2012, John Wiley & Sons Inc, New York

ISBN-13: 9781118099209

Hardcover

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