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The European Corporation: Strategy, Structure, and Social Science

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The European Corporation: Strategy, Structure, and Social Science

by Richard Whittington, Dr. Michael Mayer

About this title: This book examines the evolving strategies and structure of large European firms in comparative and historical context. Although European corporations still differ in terms of ownership and management, they are adopting increasingly similar organizational structures and diversification strategies. The authors explain recent corporate developments by extending Alfred Chandler's original model of strategy and structure to include conglomerate diversification and the more integrated 'networked multidivisional' structure.

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