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About this title: Be a Small Business with BIG IMPACT Called the "professor of harsh reality," Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: "You Are in a Fight for Your Life." As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers--you have to keep them FOR LIFE. "And," you have to win them over where your competition can't--at ...
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