Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive ...Read MorePerfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.Read Less
Good. May NOT include supplemental materials such as CDs and access codes. May include some highlighting or writing. Choose expedited shipping for delivery in 2-6 business days! Excellent customer service!
Good. Ships out within 24 hrs with Tracking! Fast customer service! Expedited Orders will be shipped Priority Mail which normally requires 2 to 3 business days, and standard shipments will take 4 to 9 business days to arrive, All these books are in Good condition or better with some shelf wear and minimal highlighting/writing.
Good. Trade paperback (US). Glued binding. 800 p. Contains: Illustrations. Audience: General/trade. I have for sale a GOOD CONDITION softbound textbook of 653 pages titled "MARKETING" 2012 Edition, written by Pride & Ferrell with a copyright year of 2012 by South-Western ( ISBN 1-111-52619-2) (29467) This textbook has moderate cover, corner and edge wear. The cover corners are a bit worn or dinged. Minor wear is visible along the top edge of the binding. Glimpsing through the pages, I did not see any markings and/or highlighting.
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited, Baker & Taylor, Inc., or by their respective licensors, or by the publishers, or by their respective licensors. For personal use only. All rights reserved. All rights in images of books or other publications are reserved by the original copyright holders.