The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long Lasting Customer Relationships

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The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long Lasting Customer Relationships - Bergeron, Bryan P, and Kurzweil, Ray, PhD (Foreword by)

The Eternal E-Customer focuses on getting e-businesses to the next level of customer loyalty. In the competitive world of e-commerce, the winners know that the key to success is customer appreciation and retention. Emotionally intelligent interfaces (EII) are driven by data from previous customer interactions, explicit customer preferences, and ...

The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long Lasting Customer Relationships 2001, McGraw-Hill Companies

ISBN-13: 9780071364799

Hardcover

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