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Essentials of Health Care Marketing


The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health ... Show synopsis

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Reviews of Essentials of Health Care Marketing

Overall customer rating: 3.500

Used Book

by Deba on Apr 21, 2011

Fair condition. Item arrived on time, but had more wear and tear than anticipated.


Easy to understand Great marketing textbook

by JGAR on Dec 11, 2008

I just finished taking this class this semester and this book was informative and easy to understand. Chapter questions in the back of each chapter helped greatly and the charts and graphs are also very easy to understand. The author gives great examples of companies that used the various marketing strategies. If your a student and taking this class for the very first time you will not have trouble understanding any of the chapters. Easy read and informative.

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