The End of Marketing as We Know It

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The End of Marketing as We Know It - Zyman, Sergio

Sergio Zyman - aka "Aya-cola" has stepped down from being Chief Marketing Officer for Coca Cola. At the end of the 1980s he had the dubious distinction of launching New Coke - one of the best documented and most spectacular marketing failures of all time. But just 79 days later the return of Classic Coke produced the biggest one-year rise ever in ... Read More

The End of Marketing as We Know It 2000, HarperBusiness

ISBN-13: 9780887309830

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The End of Marketing as We Know it 2000, HarperCollins Business, London

ISBN-13: 9780006531845

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The End of Marketing as We Know It 1999, HarperBusiness

ISBN-13: 9780887309861

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End of Marketing as We Know It 1999, HarperAudio

ISBN-13: 9780694521388

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The End of Marketing as We Know it 1999, HarperCollins Business, London

ISBN-13: 9780002571289

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