Emotional Branding: The New Paradigm for Connecting Brands to People

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An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how ... Read More

Emotional Branding: The New Paradigm for Connecting Brands to People 2010, Allworth Press, New York, NY

ISBN-13: 9781581156720

Trade paperback

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Emotional Branding: The New Paradigm for Connecting Brands to People 2001, Allworth Press, New York, NY

ISBN-13: 9781581150780

Hardcover

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