The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want - Blake, Gary, and Bly, Robert W

In the tradition of "The Elements of Style", here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, ... Read More

The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want 1997, MacMillan Publishing Company, New York, NY

ISBN-13: 9780028613383

Hardcover

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